- Owned end-to-end design for onboarding, activation, and billing across web and mobile
- Cut time-to-value by 28% with guided setup flows and progressive disclosure
- Led design system expansion used by 4 product squads and 12 engineers
- Partnered with research to run quarterly usability studies and ship prioritized fixes
Alex Rivera
Senior Product Designer
Product designer with 7+ years shipping accessible, research-led experiences for B2B SaaS teams. Strong systems thinking, prototyping craft, and partnership with product and engineering. Known for turning ambiguous problems into clear product outcomes.
Work experience
- Designed collaboration workflows for a 40k-user productivity suite
- Built a shared component library that reduced UI inconsistencies by 45%
- Facilitated workshops with stakeholders to align roadmap and success metrics
- Supported redesign of marketing site and in-app empty states
- Created interactive prototypes for investor demos and customer interviews
Education
Capstone: Adaptive onboarding patterns for first-time SaaS users Coursework: Human-computer interaction, typography, service design
References
- Available on request
- • Former managers and cross-functional partners happy to speak to collaboration and craft
Projects
Workspace redesign
- Rebuilt navigation and home experience, improving weekly active usage by 18%
Billing migration
- Designed plan comparison and upgrade flows for a pricing model change
Design system 2.0
- Documented tokens, components, and contribution guidelines for multi-squad adoption
Achievements
Design impact award, Northline (2024)
- Recognized for onboarding redesign that improved activation
Speaker, Config SF (2023)
- Talked about research-to-roadmap loops for product teams
Thesis
Adaptive onboarding patterns for first-time SaaS users
California College of the Arts · 2017
- Explored progressive disclosure and guided setup for complex B2B tools